How to Debrief a Failed Pitch

A structured template for extracting signal from rejection. Don’t waste your failures.

5 min read

A pitch shouldn't just be an attempt to get money; it's a high-bandwidth testing session for your business thesis.

The Post-Game Analysis

  1. 01

    The Objection List

    What was the specific point where the investor stopped nodding and started looking at their watch?

  2. 02

    Knowledge Gaps

    Did they ask for a number you didn’t have? That’s a signal you don’t know your business well enough.

  3. 03

    The Pattern Match

    Are multiple investors asking the same "boring" question? If so, your deck isn’t answering it clearly enough.

Pro Tip

Record your pitches (if on Zoom) or have a co-founder take notes specifically on the investor's body language and the *timing* of their questions.

Stop guessing. Start knowing.

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