10 Questions Investors Will Think But Never Ask
What's going through an investor's head while you're presenting? Hint: It's usually about risk and distribution.
Investors are polite by default. They want to maintain proprietary deal flow, which means they can't afford to be known as "the person who was mean to a founder." But being polite doesn't mean they aren't skeptical.
The Silent Objections
Here are 10 questions that sit behind the polite smiles and "that's interesting" comments:
- →Why won't Google/Amazon/Meta just build this? (They don't care about your tech; they care about your distribution.)
- →Is this a feature or a company? (A feature is something that belongs in a larger product.)
- →Why hasn't this worked before? (The "graveyard check" for your industry.)
- →Is the founder actually technical or just playing building blocks with APIs?
- →How long can they survive if the next round takes 12 months?
- →Is this a 'vitamin' or a 'painkiller'?
- →Will I be ashamed to pitch this to my partners?
- →Is the TAM real or a '1% of China' hallucination?
- →What happens if their main distribution channel changes an algorithm?
- →Do they have a secret or just a plan?
Founder Tip
Breaking the Signal
The best way to answer these is through evidence, not words. If you show a 0% churn rate over 6 months, the "feature vs. company" question dies automatically.
Stop guessing. Start knowing.
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